List of international designers
Calvin Klein
🔺American fashion designer
🔺Started from a store of coats
Donna Karan
🔺New York designer
🔺Collection of interchangeable pieces
Alexander McQueen
🔺British designer
🔺Famous for bringing sense of rebellion to fashion
Tom Ford
🔺American designer
🔺Creative director at Gucci and saved from bankrupt
International brands
Gucci
Italian luxury fashion house.
products lines
🔺 ready to wear
🔺 handbags
🔺footwear
🔺accessories
Dior
French luxury house in Paris and France
🔺 Revolutionizing Women's fashion industry
Zara:
Spanish multinational retail clothing chain
Product lines
🔺fast fashion
🔺shoes
🔺 accessories
🔺 beauty products
🔺 perfumes
Fendi:
Italian luxury fashion house
Famous for:
🔺 Daring hand bag that are made of impeccable precision
Chanel:
A french luxury fashion house
Product lines
🔺 luxury goods
🔺 women ready to wear
🔺 accessories
🔺Eyewear
Positive and negative accepects of fashion industry
Negative accepects
Water resources are depleted, rivers and streams are polluted, and 10% of humanity's carbon emissions come from the fashion industry. Additionally, 85% of all textiles end up in landfills every year. Additionally, washing some clothing kinds releases hundreds of pieces of plastic into the ocean
Positive impact
Having your own distinctive personal style acts as a kind of entertainment, personal growth, and most importantly, a lot of fun. It also enables you to retain a positive self-image.
What at is VM
Vm stands for visual merchandising
Visual merchandising is basically presentation of a store and merchandise in sach a way that attract the attention of potential customers.
Key difference between types of merchandising
· The retail merchandising is about promotion, strategies, to grow business.
· The visual merchandising is about environment of store ambience of store.
· The digital merchandising deals online business promotions.
· The omnichannel merchandising is about the customers experience and the touchpoints to attract customers
Concept of fashion
Conceptual fashion design may also be described as a way to reveal your true essence as both an internal and exterior being. As a means of achieving this, fashion should be used, not reflection on the observation and appraisal of others, but rather own pleasure and enjoyment..
Clothing and other lifestyle accessories are created through the art form of fashion design. Haute couture and ready-to-wear are the two fundamental subcategories of contemporary fashion design. The haute couture line is made especially for a select group of consumers and is tailored to their specific measurements.
Concept of style
In the realm of fashion, "style" is frequently used as a colloquialism for "personal style," or the way a person expresses themselves through aesthetic decisions like their attire, accessories, hairdo, and outfit composition.
There are seven (7) different ways to dress:
Classic.
Relaxed.
Dramatic.
Creative.
Rebellious.
Feminine.
Elegant and chic
Concept of marketing
Fashion marketing is a subset of marketing that deals with reaching a specific target audience with advertisements for apparel and accessories. Along with television commercials, this style of marketing also uses advertisements in publications including newspapers, magazines, and social media platforms.
The marketing concept is focused on the idea of using the product to meet the wants of the consumer and alleviate their issue (needs). The Marketing Concept is a significant shift in today's business attitude that lays the groundwork for gaining a competitive edge.
Concept of merchandising
A clothing item or accessory is presented to the appropriate audience at the appropriate moment in fashion merchandising. To ensure a product is well-liked, preparation and advertising are required. Fashion merchandising teams may be hired by brands to advise on designs and present products to the target customer.
Developing marketing plans, pricing products, designing displays, offering discounts or coupons, and determining quantities are all part of merchandisers' duties. Merchandising can also widely refer to the act of giving products to end users, or retail sales.
4 elements of fashion design
4-silhouette
Basically, the term "silhouette" in fashion design refers to the line of a dress as well as the outline of clothing or a garment. When it comes to catwalks, fashion walks, and other similar events, silhouette is thought of as the first impression of the clothing. Before delving into the specifics of the cloth, texture, etc., it is used to examine the general contour.
3-color
There are many various colour schemes that are effective, and colour is a key component of fashion design. When a lady is attempting to decide whether specific separates or accessories will go with other items in her wardrobe, a quilter's colour wheel, which displays complimentary colour pairings, might be helpful. Neutral hues are important in fashion since they go with everything and are fantastic colours to utilise to expand your collection. Dark hues can provide a woman's appearance of being taller and thinner, which is ideal for tiny women. Some colours will look better on some ladies than others due to variations in skin tone and hair colour. A woman should be aware of and wear her most attractive colours in order for this design element to succeed.
2-texture
Another component of fashion design is texture. The look of a garment or fashion accessory can be affected by the texture of the fabric or other materials used in trimmings and embellishments for garments and accessories. A fabric's weave and texture have an impact on how it drapes, which in turn has an impact on how a garment appears when worn.
1-details
The neck and/or collar shapes are among the design cues you'd employ to define your style. the sleeves' length, shape, and fullness (with or without cuffs) a skirt's fullness, length, and form.
Fashion:
Recently, a reader questioned "Who determines what is fashionable?" The answer to that is straightforward: We choose what is in style. We decide whether a fashion is acceptable as consumers. A new style we wear could become stylish if it gains appeal. It will soon disappear if we leave it hanging on the department store's rack.
We must understand the distinction between "classic" and "fad" in order to better comprehend how a novel look develops into a widely followed trend.
A classic fashion is a trend that is popular with a wide spectrum of people and lasts for multiple seasons, sometimes even years. The styles that you don't even have to consider are considered classics. You just have a feeling they'll be ok. Fad is fashion for short term time period
Classical
Clothing trends are a way to express oneself and decorate. Some individuals choose to eschew popular culture fashion, either out of personal taste or to stand out from the crowd. Some fashion trends will endure for a very long period, while others come and go. Regardless of the prevailing trends, classic attire is always in style. They are fashion essentials, multifunctional, timeless elements that produce an exquisite and classic aesthetic. These are prevalent fashions that have been around for a while
Fad fashion
Things or behaviours that become popular with a group of people for a brief time are known as fads. Fads are often referred to as crazes. Fashions, another phenomenon in this category, are things or behaviours that gain popularity over time among larger populations. Trends and fashions are two related terms.
Fabric used in Pakistan:
Fabric:
The major sector of textile production is cotton. Synthetic fibre, filament yarn, art silk, wool, and jute are some of the additional fibres manufactured. majority of textiles are produced using cotton. The most advanced, vertically integrated, and largest textile company in Pakistan is Nishat.
Print :
Fashion prints are designs that are applied to cloth rather than woven into it. It is a type of print that is applied and is produced using a variety of methods. More will be said about digital printing. According to the description, it uses an ink jet to print colourants onto the fabric. In Sindh, where traditional Sindhi Ajrak is produced, block printing is also common. This art is well known from Bhit Shah, Hyderabad, Hala, and Mithi in Tharparkar.
Block printing
Digital printing:
Silhouette
A-line Ball gown. ...
Empire waist. ...
Sheath. ...
Shift. ...
Empire waist
Sheath
Shift:
Sustainable brands
The fashion sector contributes significantly to water use, carbon emissions, and textile waste. Fast fashion in particular has a negative influence on social sustainability and the environment since the clothes it produces are frequently constructed with subpar materials. These ten companies are working to be environmentally and socially sustainable.
Zara
By 2022, Zara wants 50% of its items to be from the Join Life line, which uses production methods and raw materials that are less harmful to the environment. All boxes, bags, hangers, and alarms are now recycled and reused by the business. By 2025, Zara also plans to employ only environmentally friendly textiles and products.
Afends.
Afends promotes sustainability through their products and clothing, hand-selecting the fibres that have the least negative environmental impact. Afends is aiming to create products that will last a lifetime and never go out of style. The company has been making corn starch-based packaging that is 100% compostable at home since 2014.
Plant Faced Clothing
100% vegan apparel company Plant Faced Clothing is dedicated to making ethical and sustainable goods. The items are produced from long-lasting, environmentally friendly materials. For their packaging, Plant Faced Clothing employs 100% recycled paper and water-based inks.
Ninety percent
This clothing line uses the most environmentally friendly production and distribution practises. Ninety percent don't manufacture a lot of garments to prevent leftover products; one-off items are made and sold in the trash not collected with leftover materials. The clothing is made from eco-friendly fabrics like hemp, organic cotton, natural linen, and tencel.
