Concepts of basics of fashion marketing and merchandising

 Concept of fashion 

Conceptual fashion design may also be described as a way to reveal your true essence as both an internal and exterior being. As a means of achieving this, fashion should be used, not reflection on the observation and appraisal of others, but rather own pleasure and enjoyment..

Clothing and other lifestyle accessories are created through the art form of fashion design. Haute couture and ready-to-wear are the two fundamental subcategories of contemporary fashion design. The haute couture line is made especially for a select group of consumers and is tailored to their specific measurements.

Concept of style 

In the realm of fashion, "style" is frequently used as a colloquialism for "personal style," or the way a person expresses themselves through aesthetic decisions like their attire, accessories, hairdo, and outfit composition.

There are seven (7) different ways to dress:

Classic.

Relaxed.

Dramatic.

Creative.

Rebellious.

Feminine.

Elegant and chic

Concept of marketing

Fashion marketing is a subset of marketing that deals with reaching a specific target audience with advertisements for apparel and accessories. Along with television commercials, this style of marketing also uses advertisements in publications including newspapers, magazines, and social media platforms.

The marketing concept is focused on the idea of using the product to meet the wants of the consumer and alleviate their issue (needs). The Marketing Concept is a significant shift in today's business attitude that lays the groundwork for gaining a competitive edge.

Concept of merchandising 

A clothing item or accessory is presented to the appropriate audience at the appropriate moment in fashion merchandising. To ensure a product is well-liked, preparation and advertising are required. Fashion merchandising teams may be hired by brands to advise on designs and present products to the target customer.

Developing marketing plans, pricing products, designing displays, offering discounts or coupons, and determining quantities are all part of merchandisers' duties. Merchandising can also widely refer to the act of giving products to end users, or retail sales.