Elements of fashion designing

 4 elements of fashion design 

4-silhouette

Basically, the term "silhouette" in fashion design refers to the line of a dress as well as the outline of clothing or a garment. When it comes to catwalks, fashion walks, and other similar events, silhouette is thought of as the first impression of the clothing. Before delving into the specifics of the cloth, texture, etc., it is used to examine the general contour.

3-color

There are many various colour schemes that are effective, and colour is a key component of fashion design. When a lady is attempting to decide whether specific separates or accessories will go with other items in her wardrobe, a quilter's colour wheel, which displays complimentary colour pairings, might be helpful. Neutral hues are important in fashion since they go with everything and are fantastic colours to utilise to expand your collection. Dark hues can provide a woman's appearance of being taller and thinner, which is ideal for tiny women. Some colours will look better on some ladies than others due to variations in skin tone and hair colour. A woman should be aware of and wear her most attractive colours in order for this design element to succeed.

2-texture

Another component of fashion design is texture. The look of a garment or fashion accessory can be affected by the texture of the fabric or other materials used in trimmings and embellishments for garments and accessories. A fabric's weave and texture have an impact on how it drapes, which in turn has an impact on how a garment appears when worn.

1-details

The neck and/or collar shapes are among the design cues you'd employ to define your style. the sleeves' length, shape, and fullness (with or without cuffs) a skirt's fullness, length, and form.

Concepts of basics of fashion marketing and merchandising

 Concept of fashion 

Conceptual fashion design may also be described as a way to reveal your true essence as both an internal and exterior being. As a means of achieving this, fashion should be used, not reflection on the observation and appraisal of others, but rather own pleasure and enjoyment..

Clothing and other lifestyle accessories are created through the art form of fashion design. Haute couture and ready-to-wear are the two fundamental subcategories of contemporary fashion design. The haute couture line is made especially for a select group of consumers and is tailored to their specific measurements.

Concept of style 

In the realm of fashion, "style" is frequently used as a colloquialism for "personal style," or the way a person expresses themselves through aesthetic decisions like their attire, accessories, hairdo, and outfit composition.

There are seven (7) different ways to dress:

Classic.

Relaxed.

Dramatic.

Creative.

Rebellious.

Feminine.

Elegant and chic

Concept of marketing

Fashion marketing is a subset of marketing that deals with reaching a specific target audience with advertisements for apparel and accessories. Along with television commercials, this style of marketing also uses advertisements in publications including newspapers, magazines, and social media platforms.

The marketing concept is focused on the idea of using the product to meet the wants of the consumer and alleviate their issue (needs). The Marketing Concept is a significant shift in today's business attitude that lays the groundwork for gaining a competitive edge.

Concept of merchandising 

A clothing item or accessory is presented to the appropriate audience at the appropriate moment in fashion merchandising. To ensure a product is well-liked, preparation and advertising are required. Fashion merchandising teams may be hired by brands to advise on designs and present products to the target customer.

Developing marketing plans, pricing products, designing displays, offering discounts or coupons, and determining quantities are all part of merchandisers' duties. Merchandising can also widely refer to the act of giving products to end users, or retail sales.

Sustainable clothing brands

 The fashion sector contributes significantly to water use, carbon emissions, and textile waste. Fast fashion in particular has a negative influence on social sustainability and the environment since the clothes it produces are frequently constructed with subpar materials. These ten companies are working to be environmentally and socially sustainable.

10. Zara

By 2022, Zara wants 50% of its items to be from the Join Life line, which uses production methods and raw materials that are less harmful to the environment. All boxes, bags, hangers, and alarms are now recycled and reused by the business. By 2025, Zara also plans to employ only environmentally friendly textiles and products.

9. Afends.

Afends promotes sustainability through their products and clothing, hand-selecting the fibres that have the least negative environmental impact. Afends is aiming to create products that will last a lifetime and never go out of style. The company has been making corn starch-based packaging that is 100% compostable at home since 2014.

8. Plant Faced Clothing

100% vegan apparel company Plant Faced Clothing is dedicated to making ethical and sustainable goods. The items are produced from long-lasting, environmentally friendly materials. For their packaging, Plant Faced Clothing employs 100% recycled paper and water-based inks.

Ninety percent 

This clothing line uses the most environmentally friendly production and distribution practises. Ninety percent don't manufacture a lot of garments to prevent leftover products; one-off items are made and sold in the trash not collected with leftover materials. The clothing is made from eco-friendly fabrics like hemp, organic cotton, natural linen, and tencel.

 

 

5. Lucy & Yak

This New Zealand clothing company produces ethically created clothing and was originally known for their dungarees. Lucy & Yaks newest factory located in India is powered by solar energy panels which means the building is completely sustainable, and all employees are paid a living wage. All packing bags and mailers are created from 100% recycled and biodegradable materials. 

4. Toms

TOMS are a footwear brand, they are known for their ‘one for one campaign’. For every pair of shoes that is purchased by a customer another pair is sent to a child in need. The company is currently working on ways to reduce their effect on the environment, they are now using 100% sustainably cotton and packaging. They are also aiming to use an overall of 80% recycled materials.

3. Patagonia

Patagonia is an American company that produces outdoor clothing. The brand has used 87% recycled in their most recent clothing line, and all cotton used is 100% organically grown. More than 64000 workers are part of Patagonias Fair Trade program. Patagonia is not a part of the fast fashion industry, they create timeless designs and long lasting products.

2. Levi’s

Levi’s are committed to sustainable denim wear. The brand creates products which last a lifetime, their most popular item the 501 Jeans was first created over 150 years ago. Levi’s plan to reduce their water usage by 80% using the Water<Less technique, as well as reducing their greenhouse gas emissions by 25%.

1. Adidas

Adidas have been increasing their sustainability and usage of recycled materials. The brand aims to only use recycled polyester from 2024 onwards to decrease their effect on the environment. Adidas are also set on reducing water consumption in production, 20% of the energy used is renewable, the company is also committed to fair labour

practice

mud jeans

Mud Jeans are created from sustainably sourced materials, 40% of which are recycled jeans. All products are completely vegan. Over the last 3 years Mud Jeans have saved 300 million litres of water, saved 12000 pairs of jeans from landfills, and because of their efforts in recycling they have avoided 700000 kilos