Traditional media vs digital media

 

What is Traditional Media?

Traditional media are media outlets and institutions that predate the Information Age. These offer marketers plenty of opportunities to promote their products. Here are a few traditional advertising methods that make use of this type of media:

• TV Commercials
• Radio Advertisements
• Cold Calling
• Flyers
• Billboard Advertisements
• Door-To-Door Sales
• Newspaper Ads

The Decline of Traditional Media

These traditional marketing methods were a staple of many brands’ promotional endeavors until recently; however, with the rise of online media and a shift in consumer trends, legacy media lost a lot of its appeal. 

For example, as seen at Array Digital, the number of people watching TV continues to plummet among all consumers between 2 and 49. That is still true despite the diversification of traditional TV through various IPTV services. And considering that television is the most interactive legacy medium, these other traditional advertising methods are much worse off.

What Is Digital Media?

In contrast to traditional media, digital (or online) media is all media that is encoded and can be viewed, distributed, or stored on digital electronic devices. This technology gave rise to an entirely new method for marketers to reach consumers. Here are a few examples of digital advertising methods that consequently came to be:

• Content Marketing
• Video Advertising
• Email Marketing
• Pay-Per-Click Advertising
• Social Media Marketing
• Search Engine Marketing (SEM)
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The Rise of Online Media

The above marketing methods have been present for years now, but they have only recently gained a lot of traction. That should come as no surprise considering the overwhelming increase in internet usage over the past two decades. The data might shock you, but in 2000, only about 7% of the world’s population used the internet. However, by 2018, that number rose to a whopping 48%! Today, it is even higher.

Online Media vs. Traditional Media — How Do They Compare?

Cost-Effectiveness

Interactivity and Engagement

Data Accuracy

Consumer Trust

Reach

So Who’s the Winner?

Just a moment to do a quick tally… Oh, who are we kidding — online media has proven superior to traditional media in every possible sense. So what can we conclude from this? Well, if you’re a marketer, you’d be remiss not to advertise online!

Digital media

 Digital media:

Any communication tool that uses one of several encoded, machine-readable data formats is considered digital media. On a digital electronic device, digital media can be produced, viewed, shared, altered, listened to, and archived. Digital data is any information that can be represented by a series of digits, and media refers to the transmission or communication techniques for this data. All forms of digitised information that are transmitted through speakers and/or screens are collectively referred to as "digital media." This also covers any text, music, video, or graphics that are sent across the internet to be viewed or heard there.

Examples

Examples of digital media include software, digital images, digital video, video games, web pages and websites, social media, digital data and databases, digital audio such as MP3, electronic documents and electronic books. Digital media often contrasts with print media, such as printed books, newspapers and magazines, and other traditional or analog media, such as photographic film, audio tapes or video tapes.

Types of Digital Media

Paid Media

Owned Media

Earned Media

History

Charles Babbage developed the first machine-readable codes and information in the early 1800s. Babbage believed that these codes would provide him with instructions for his Analytical Engine and Motor of Difference, two devices he had created to address the issue of computation error. Ada Lovelace, a mathematician, created the first instructions for using Babbage engines to calculate numbers between 1822 and 1823. Today, it is thought that Lovelace's instructions were the first computer programme. Despite the fact that the machines were built to do analytical tasks, Lovelace foresaw the potential societal effects that computers and programming would have. Because the distribution and combination of facts and analytical formulas may be made simpler and quicker by subjecting them to the mechanical combinations of the engine, relationships, and nature