fashion week shows:

fashion designers, companies, or hoses present their most recent collection in runway fashion shows to consumers and the media during a fashion week, a one weeklong industry event, the emerging fashion trends for the current and upcoming season are influenced by these occurrences.

international fashion week shows

New York fashion week
London fashion week
the row
Milan fashion week
bottega Venetta

fashion trade shows

fashion trade exhibitions are unique occasions where fashion designer and brand owners display their collection to potential customers and retailors.

international fashion trade shows

magic Las Vegas
pure London
texworld Paris
international sourcing expo

theories of fashion adaption

trickle down, trickle up and trickle across are the three main theories of fashion adaption. a single theory cannot adequately address fashion theory or explain how fashion spread through society.

trickle up

a groundbreaking fashion theory that dates back to the late 1970s, the trickle up effect, also known as the bubble up pattern, holds that new trends may be found on the streets and that creativity moves from lowers classes to upper ones.it is stark contrast to traditional theories of fashion consumption. Such those of Georg Simmel and Thorsten Veblen, which contend that upper classes control the flow of fashion

trickle down

in the world of fashion, the term trickle down refers to circumstance when specific trends are initially embraced by the members of the upper socioeconomic, people from lower social level start to accept certain fashion trends.

trickle across

according to trickle through idea, everyone from every social class will be wearing the same styles

market research

why important market research

for correct positioning
for better forecasting
for optimizing your business
for reduces risk
for easily spot business opportunity
lower business risks
know how to advertise
decision making become simple

importance of trend search

understand your target audience

satisfy regularity requirements
crystallize consumer behavior
reduce advertising costs

importance of market segmentation

geographical

develop and refine your omnichannel strategy

deliver accurate and fast real time results

demographical

improved personalization
improved product relevance
improved advertising effectiveness

lifestyle

improved standard of living

a better sense of fashion
different clothing styles
introduce more clothing material
sense of pride
sense of awareness
mental peace

creative idea about fabric

coffee ground fabric

around 23million tons of trash are thought to be produced anally as a result of coffee production worldwide.by creating coffee fiber and fabric, this waste can be repurposed in textile. completely biodegradable and environmentally friendly .200% quick drying capacity