Advance digital media

 Digital media graphics

Digital media graphics refer to the visual elements created and used in digital media platforms such as websites, social media, and advertisements

They can include

•  images
•  videos
• animations
•  infographics
•  illustrations designed to convey information
• promote products
• or enhance the overall visual appeal.

Digital media graphics in fashion marketing:

Digital media graphics are vital in fashion marketing, capturing audience attention, showcasing products visually, communicating brand identity, values, and aesthetics, and establishing emotional connections with the target audience.

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Example

• Burberry's "Burberry Acoustic" campaign showcased emerging British musicians performing exclusive acoustic sets while wearing Burberry clothing, using high-quality digital media graphics to create an immersive experience and reinforce the brand's association with music and fashion.
• Dior's "Dior Eyes" campaign utilized short videos featuring celebrities and influencers to promote their eyewear collection, blending fashion, art, and storytelling with stunning visuals and animations

Graphics elements in fashion marketing 

They encompass a wide range of elements such as

•  images
• illustrations
• typography
•  color schemes
•  patterns
•  logos

Graphics play a crucial role in fashion marketing 

•  in creating brand identity
• attracting attention 
• conveying messages to the target audience.  

Some successful fashion marketing campaigns heavily utilize digital media graphics.

Gucci's #GucciGram campaign showcased artists reinterpreting iconic patterns, blending traditional aesthetic with contemporary digital art, creating a buzz and modern brand perception.

• Chanel uses iconic graphic elements like the "CC" logo and tweed patterns in their social media visuals, reinforcing their brand identity and promoting luxury and exclusivity.

Consumer behavior and digital media graphics.

• Fashion marketing campaigns heavily utilize digital media graphics to create visually appealing content, including photographs, illustrations, logos, typography, and other visual elements, to capture consumer attention.
• Louis Vuitton's fashion marketing campaign uses digital media graphics to showcase its collaboration with artist Jeff Koons, generating interest and intrigue among the target audience through posters, advertisements, and social media content.

Comparing two fashion brands known for their strong digital media graphics presence:

1. Gucci's digital media graphics, featuring bold, colorful, and eccentric elements, evoke luxury, excess, and artistic expression. These vibrant visuals attract a younger target audience, showcasing the brand's unconventional and eclectic style.
2. Balenciaga's digital media graphics are minimalist, featuring clean lines, simple typography, and monochromatic color schemes, showcasing the brand's focus on modernity, sophistication, and luxury, appealing to a sophisticated target audience

Faaya

 Sustainable handmade jewelry 

Brand name: faya

meaning:female name of American origin that means Fairy Or Elf

Logo

About us:

Faya is a sustainable jewelry brand that is inspired by the magic of nature. We use natural and recycled materials to create beautiful and unique jewelry that is both good for you and the planet. We believe that everyone deserves to feel confident and beautiful, and we are committed to making sustainable jewelry accessible to all.

Vision:

Our vision is to revolutionize the jewelry industry by offering eco-friendly, stylish, and sustainable accessories, promoting a world where fashion and environmental responsibility are intertwined, transforming discarded materials into wearable art.

Mission :

Our mission is to create handmade, sustainable jewelry using scraps of clothes, promoting both environmental consciousness and the beauty of upcycled materials. We aim to inspire others to embrace a more conscious lifestyle and make a positive impact on our planet.

Objectives:

Faya's objectives are to:

1. Promote sustainable fashion by utilizing scraps of clothes to create beautiful jewelry.

2. Raise awareness about the importance of reducing textile waste and upcycling.

3. Provide customers with unique and eco-friendly jewelry options.

4. Support local communities by collaborating with artisans and promoting fair trade practices.

5. Inspire others to embrace sustainability and creativity in their own fashion choices.

 

Product types:

Faya offers a wide range of fabric jewelry, including

 brooches

Earrings

bracelet 

Necklace

rings

Swot analysis

Social impact:

Faya promotes sustainable practices and social impact by partnering with local artisans and providing training and employment opportunities for women from underprivileged communities.

Marketing strategies:

• Collaborate with influencers
• Prioritize sustainability in packaging
• Participate in ethical fashion events
• Collaborate with like-minded organizations
• Develop partnerships with clothing brands
•  Leverage social media
• Craft a compelling brand story

Brand positioning

Faya is positioned as a brand of sustainable jewelry that is both stylish and affordable. Faya jewelry is made from scraps of clothes, which reduces waste and helps the environment. Faya's jewelry is also unique and handmade, making it a stand-out piece for any outfit.

Target audience

Faya's target audience is eco-conscious consumers who are looking for unique and stylish jewelry. This includes people of all ages and genders, but Faya is particularly popular with millennials and Gen Z consumers who are passionate about sustainability.

Packaging and material

Faya is committed to sustainability in all aspects, including packaging.

- Our jewelry is packaged in biodegradable and recyclable materials.

- We use minimal packaging while ensuring the safety and presentation of our jewelry.

Marketing message

Faya's marketing messages should focus on the brand's commitment to sustainability and its unique designs. Faya can also use its marketing to educate consumers about the benefits of sustainable fashion and the importance of reducing waste.

Digital media graphics

Digital media graphics refer to the visual elements created and used in digital media platforms such as websites, social media, and advertisements

They can include:

•  images
•  videos
• animations
•  infographics
•  illustrations designed to convey information
• promote products
• or enhance the overall visual appeal.

Digital media graphics in fashion marketing:

Digital media graphics are vital in fashion marketing, capturing audience attention, showcasing products visually, communicating brand identity, values, and aesthetics, and establishing emotional connections with the target audience.

Example

• Burberry's "Burberry Acoustic" campaign showcased emerging British musicians performing exclusive acoustic sets while wearing Burberry clothing, using high-quality digital media graphics to create an immersive experience and reinforce the brand's association with music and fashion.
• Dior's "Dior Eyes" campaign utilized short videos featuring celebrities and influencers to promote their eyewear collection, blending fashion, art, and storytelling with stunning visuals and animations

Graphics elements in fashion marketing 

They encompass a wide range of elements such as

•  images
• illustrations
• typography
•  color schemes
•  patterns
•  logos

Graphics play a crucial role in fashion marketing 

•  in creating brand identity
• attracting attention 
• conveying messages to the target audience.  

Some successful fashion marketing campaigns heavily utilize digital media graphics.

• Gucci's #GucciGram campaign showcased artists reinterpreting iconic patterns, blending traditional aesthetic with contemporary digital art, creating a buzz and modern brand perception.
• Chanel uses iconic graphic elements like the "CC" logo and tweed patterns in their social media visuals, reinforcing their brand identity and promoting luxury and exclusivity.

Consumer behavior and digital media graphics.

• Fashion marketing campaigns heavily utilize digital media graphics to create visually appealing content, including photographs, illustrations, logos, typography, and other visual elements, to capture consumer attention.
• Louis Vuitton's fashion marketing campaign uses digital media graphics to showcase its collaboration with artist Jeff Koons, generating interest and intrigue among the target audience through posters, advertisements, and social media content.

Comparing two fashion brands known for their strong digital media graphics presence:

• Gucci's digital media graphics, featuring bold, colorful, and eccentric elements, evoke luxurious, excess, and artistic expression. These vibrant visuals attract a younger target audience, showcasing the brand's unconventional and eclectic style.
• Balenciaga's digital media graphics are minimalist, featuring clean lines, simple typography, and monochromatic color schemes, showcasing the brand's focus on modernity, sophistication, and luxury, appealing to a sophisticated target audience

Fashion compaign

• Campaigns with non-human models
• Moschino and his puppet models, Viral fashion campaigns
• An inspirational video from Nike becomes popular on social media

Fashion comparing with no human model

• Due to the pandemic, many brands turned to the digital world and shaped their collections around it. For example, most of them now use live streams to present their new designs. On the other hand, many non-human models got created for social media or campaigns
• high couture houses took it a step further and now have robot models like Nikita. For example, Gucci and Prada were just some of these houses that now use robots to showcase their products.

Moschino and his puppet models, Viral fashion campaigns

clothing brand Moschino and its creative director Jeremy Scott created a 7-minute long video to show their new pieces for their spring/summer 2021 collection. What grabbed the attention of many was that they didn’t use real-models Instead, they used doll-like puppets. Thanks to this campaign, Scott got a lot of praise for his creativity.

Branding elements

The 8 universal branding elements every brand needs

• Logo
• Color palette
• Shape
• Tagline
• Tone of voice and vocabulary
• Fonts
• Imagery
• Positioning

Incorporating fashion photography and imagery into digital design 

Photography and imagery are crucial in fashion marketing as they help

• showcase products
• communicate brand identity
• build emotional connections
• stand out in a competitive market
• increase engagement on digital channels

Advance digital media:

Advanced Digital Media Services provides digital services from website design & development to search engine optimization and marketing. We also provide logo design and professional, dedicated server website hosting and maintenance. 

Digital media advancement in fashion marketing :

Digital media has revolutionized the world of fashion marketing, With the rise of social media platforms like Instagram and TikTok, fashion brands now have a direct line to reach their audience. They can showcase their latest collections, collaborate with influencers, and engage with their customers in real-time. Additionally, e-commerce has made it easier than ever to shop for fashion online, with virtual try-on features and personalized recommendations. It's all about creating immersive and interactive experiences that capture the attention of fashion enthusiasts like you

Digitalization:

Digitization allows fashion companies to develop sustainable and green solutions without sacrificing cultural relevance and consumer relationship. Using digital technology, making better products efficiently while reducing waste is now possible.

Fashion emerging trends in fashion marketing:

Fashion marketing is all about staying ahead of the trends! Some emerging trends include influencer collaborations, personalized shopping experiences, and sustainability-focused campaigns. 

International brands marketing strategies

 Certainly! Here are four international fashion brands that you can draw inspiration from and incorporate into your own brand strategy:

1. Chanel:

- Colors: Classic black and white with occasional pops of gold. 

- Logo: The iconic interlocking CC logo.

- Music: Chanel's music is often classical or jazz-inspired, reflecting timeless elegance.

- Grading: The brand maintains a high standard of quality and attention to detail in their design and production.

- Synchronizing: The music and visuals are synchronized to create a sense of luxurious sophistication.

- Strong Concept: Chanel's concept revolves around a timeless, elegant, and effortlessly chic aesthetic.

- Objective: To create a sense of mystery and exclusivity with a focus on timeless appeal.

2. Gucci:

- Colors: Bold and vibrant colors, often with contrasting combinations.

- Logo: The iconic interlocking G logo with elegant typography.

- Music: Gucci often uses eclectic and modern music, with a mix of genres to create a sense of avant-garde luxury.

- Grading: The brand is known for its high-quality materials and impeccable craftsmanship.

- Synchronizing: The music and visuals are synchronized to create a sense of bold and opulent aesthetic.

- Strong Concept: Gucci's concept revolves around a bold and unconventional style, pushing boundaries of fashion.

- Objective: To create a sense of mystery and fashion-forwardness by embracing uniqueness and eccentricity.

3. Burberry:

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- Colors: Classic neutral tones, particularly their iconic Burberry beige and black.

- Logo: The Burberry Equestrian Knight logo.

- Music: Burberry often incorporates a mix of contemporary and classic British tunes, reflecting its British heritage.

- Grading: The brand maintains a balance between traditional craftsmanship and modern innovation.

- Synchronizing: The music and visuals are synchronized to evoke a sense of classic British elegance and sophistication.

- Strong Concept: Burberry's concept revolves around its British heritage and timeless luxury.

- Objective: To create a sense of mystery and sophistication by embracing British tradition and elegance.

4. Versace:

- Colors: Bold and vibrant colors, often with prints and patterns.

- Logo: The iconic Versace Medusa head logo.

- Music: Versace often uses energetic and empowering music, reflecting its iconic status in the fashion industry.

- Grading: The brand is known for its high-quality materials and attention to detail in their designs.

- Synchronizing: The music and visuals are synchronized to create a sense of bold and glamorous aesthetic.

- Strong Concept: Versace's concept revolves around bold, sexy, and confident style.

- Objective: To create a sense of mystery and allure by embracing a luxurious and empowering aesthetic.

When incorporating these elements into your own brand, consider how they align with your target audience, vision, and values. Remember to create a strong and unique concept that sets your brand apart and fosters a sense of mystery and exclusivity.

Traditional media vs digital media

 

What is Traditional Media?

Traditional media are media outlets and institutions that predate the Information Age. These offer marketers plenty of opportunities to promote their products. Here are a few traditional advertising methods that make use of this type of media:

• TV Commercials
• Radio Advertisements
• Cold Calling
• Flyers
• Billboard Advertisements
• Door-To-Door Sales
• Newspaper Ads

The Decline of Traditional Media

These traditional marketing methods were a staple of many brands’ promotional endeavors until recently; however, with the rise of online media and a shift in consumer trends, legacy media lost a lot of its appeal. 

For example, as seen at Array Digital, the number of people watching TV continues to plummet among all consumers between 2 and 49. That is still true despite the diversification of traditional TV through various IPTV services. And considering that television is the most interactive legacy medium, these other traditional advertising methods are much worse off.

What Is Digital Media?

In contrast to traditional media, digital (or online) media is all media that is encoded and can be viewed, distributed, or stored on digital electronic devices. This technology gave rise to an entirely new method for marketers to reach consumers. Here are a few examples of digital advertising methods that consequently came to be:

• Content Marketing
• Video Advertising
• Email Marketing
• Pay-Per-Click Advertising
• Social Media Marketing
• Search Engine Marketing (SEM)
• 
  
  
  
  

The Rise of Online Media

The above marketing methods have been present for years now, but they have only recently gained a lot of traction. That should come as no surprise considering the overwhelming increase in internet usage over the past two decades. The data might shock you, but in 2000, only about 7% of the world’s population used the internet. However, by 2018, that number rose to a whopping 48%! Today, it is even higher.

Online Media vs. Traditional Media — How Do They Compare?

Cost-Effectiveness

Interactivity and Engagement

Data Accuracy

Consumer Trust

Reach

So Who’s the Winner?

Just a moment to do a quick tally… Oh, who are we kidding — online media has proven superior to traditional media in every possible sense. So what can we conclude from this? Well, if you’re a marketer, you’d be remiss not to advertise online!

Digital media

 Digital media:

Any communication tool that uses one of several encoded, machine-readable data formats is considered digital media. On a digital electronic device, digital media can be produced, viewed, shared, altered, listened to, and archived. Digital data is any information that can be represented by a series of digits, and media refers to the transmission or communication techniques for this data. All forms of digitised information that are transmitted through speakers and/or screens are collectively referred to as "digital media." This also covers any text, music, video, or graphics that are sent across the internet to be viewed or heard there.

Examples

Examples of digital media include software, digital images, digital video, video games, web pages and websites, social media, digital data and databases, digital audio such as MP3, electronic documents and electronic books. Digital media often contrasts with print media, such as printed books, newspapers and magazines, and other traditional or analog media, such as photographic film, audio tapes or video tapes.

Types of Digital Media

Paid Media

Owned Media

Earned Media

History

Charles Babbage developed the first machine-readable codes and information in the early 1800s. Babbage believed that these codes would provide him with instructions for his Analytical Engine and Motor of Difference, two devices he had created to address the issue of computation error. Ada Lovelace, a mathematician, created the first instructions for using Babbage engines to calculate numbers between 1822 and 1823. Today, it is thought that Lovelace's instructions were the first computer programme. Despite the fact that the machines were built to do analytical tasks, Lovelace foresaw the potential societal effects that computers and programming would have. Because the distribution and combination of facts and analytical formulas may be made simpler and quicker by subjecting them to the mechanical combinations of the engine, relationships, and nature

come check this in fashion

 fashion week shows:

fashion designers, companies, or hoses present their most recent collection in runway fashion shows to consumers and the media during a fashion week, a one weeklong industry event, the emerging fashion trends for the current and upcoming season are influenced by these occurrences.

international fashion week shows

• New York fashion week
• London fashion week
• the row 
• Milan fashion week
• bottega Venetta

fashion trade shows

fashion trade exhibitions are unique occasions where fashion designer and brand owners display their collection to potential customers and retailors.

international fashion trade shows

• magic Las Vegas
• pure London
• texworld Paris
• international sourcing expo

theories of fashion adaption

trickle down, trickle up and trickle across are the three main theories of fashion adaption. a single theory cannot adequately address fashion theory or explain how fashion spread through society.

trickle up

a groundbreaking fashion theory that dates back to the late 1970s, the trickle up effect, also known as the bubble up pattern, holds that new trends may be found on the streets and that creativity moves from lowers classes to upper ones.it is stark contrast to traditional theories of fashion consumption. Such those of Georg Simmel and Thorsten Veblen, which contend that upper classes control the flow of fashion

trickle down

in the world of fashion, the term trickle down refers to circumstance when specific trends are initially embraced by the members of the upper socioeconomic, people from lower social level start to accept certain fashion trends.

trickle across

according to trickle through idea, everyone from every social class will be wearing the same styles

market research

why important market research

• for correct positioning
• for better forecasting
• for optimizing your business
• for reduces risk
• for easily spot business opportunity
• lower business risks
• know how to advertise
• decision making become simple

importance of trend search

understand your target audience

• satisfy regularity requirements
• crystallize consumer behavior
• reduce advertising costs

importance of market segmentation

geographical

develop and refine your omnichannel strategy

• deliver accurate and fast real time results

demographical

• improved personalization
• improved product relevance
• improved advertising effectiveness

lifestyle

improved standard of living

• a better sense of fashion
• different clothing styles
• introduce more clothing material
• sense of pride
• sense of awareness
• mental peace

creative idea about fabric

coffee ground fabric

around 23million tons of trash are thought to be produced anally as a result of coffee production worldwide.by creating coffee fiber and fabric, this waste can be repurposed in textile. completely biodegradable and environmentally friendly .200% quick drying capacity

blush red

red for aesthetic purpose to add an autumn twist and particularly pertinent for younger customers